Founded in 2024, Cage 91 Co. is the media company dedicated to the New Padel World – the emerging nations and regions now joining the padel party.
Our mission is to be one of the world’s premier global sports platforms, renowned for telling the story of the New Padel World. Through exceptional, engaging content that educates, entertains, and brings a community closer to the game, we aim to be a bold, innovative media company that celebrates the independent spirit and culture of Padel. We want to earn the hard earned trust of you, the reader, by becoming the most sought-after source for inspiring stories and expert insights – a comprehensive guide for the world’s fastest-growing sport.
At Cage 91 Co. we strive to innovate and lead in multimedia padel journalism, setting the agenda for discussions and driving the growth of the sport through informed, accessible, dynamic and agenda-setting reporting. From human interest stories to travel reviews, and in-depth analysis to spotlight features, we will highlight the frontrunners shaping the sport today and help you forge your own picture of padel’s distinct identity.
By telling the tales of the New Padel World’s pioneers – the entrepreneurs, investors, court builders, coaches, real estate moguls, retailers and players shaping the identity of this distinct, maverick sport – we aim to excite, inspire and unite a community through engaging features, news, insightful analysis, and practical tips.
Who are we for? Well, if you have a thirst for high-quality, impactful storytelling and valuable insights, then we’re for you. If you want to stay informed on this most modern of sports, then we’re for you. And if you want to connect with this maverick sport’s fascinating – and evolving – story, then we’re for you.
Our founders are two individuals who have become immersed in the New Padel World in recent times.

Ben Nichols
Ben Nichols is the Founder CEO of the world’s first padel-dedicated Communications and Marketing Consultancy, Padel 22. A seasoned Sports Communications and PR professional whose career has taken him into ATP and WTA tennis, F1, the Commonwealth Games, the World Anti-Doping Agency (WADA) and, now, padel, and as far afield as Dubai, Montreal, London and Florida, he was recently included on the World’s Top 50 Padel Influencers list and is a leading figure in the emerging padel nations, especially the U.S. and UK.

Felix Grönqvist
Felix Grönqvist brings a unique blend of expertise to the team, rooted in his extensive background in economics, political science, and communications. With eight years of experience in the public sector, Felix has fostered his ability to navigate complex challenges and communicate effectively, skills that are invaluable in the fast-paced world of padel.
A lifelong sports enthusiast, Felix has always had a passion for competition, whether it’s on the football field or the golf course—where he boasts a personal best of 75 shots. His journey into the world of padel began in 2016, and since then, he has been captivated by the sport’s dynamic nature, fast pace and vibrant community.