4 min
Miami Racquet Week 2025 is a game-changer for racquet sports, padel, and women’s competition. With Premier Padel, RacquetX, and the Miami Open, the event merges elite play, networking, and innovation. Women’s padel takes center stage, pushing the sport’s growth and visibility to new heights.
7 min
Cage 91 Editor Daniel Alestrand had the opportunity to interview Aaron Hasnain and Frederik Wittrup, two of the dynamic trio who are driving San Diego padel to new heights. Dive into our in-depth conversation to learn about Padel N9Ne, their ambitious plans for the sport and how their new facility…
4 min
In an exclusive interview with Pablo Carro, Playtomic's co-founder reveals the firm's bold investment in US padel, signifying the role they look to play in the expansion of padel in the region.
2 min
Taktika Equity announces another investment - this time in the premier racquet conference and festival RacquetX.
8 min
As America’s Racquet Week 2025 approaches, the excitement is palpable. Here are some key stakeholders of this important week and why they’re making waves in the world of racquet sports.
5 min
Taktika Equity, the world’s largest padel-focused private equity fund, has acquired Padelmba, the leading global training platform for padel professionals. This strategic acquisition cements Taktika Equity’s role as a driving force behind the sport’s professionalization and expansion.
9 min
RaquetX 2025, held in Miami next week, will be a landmark event for Padel and racquet sports, uniting industry leaders, investors, clubs, and players. Showcasing innovation, partnerships, and Padel’s explosive growth, it will shape the sport’s future in the U.S. and beyond.
3 min
Ahead of America’s racquet week in Miami we look back at an exclusive interview with Dani Homedes, one of the key figures in the development of the city as America’s padel mecca.
5 min
PadelMBA is driving padel’s growth in the U.S. by providing structured training for coaches, clubs, and players. Founder Alejandro Martinez highlights the sport’s rapid expansion, key challenges, and PadelMBA’s role in professionalizing padel through certifications, management programs, and educational initiatives.
3 min
Celebrating International Women's Day, we focus on the development of padel from a female perspective and how female participation can be increased.
3 min
News of the UK's biggest and most lucrative padel tournament is released, with the partnership of R3 and Rocket Padel aiming to boost global viewership of padel in Britain.
3 min
As an alliance between IPF, Premier Padel and Hexagon Cup is forged, hear what the leaders of these organizations believe is on the horizon for professional and recreational padel.
5 min
In an exclusive interview with Hal Hornby, Tim Godfrey – the Hexagon Cup strategic advisor - shares the insights behind the tournament’s impressive media and broadcast deals and the importance of showcasing the sport to a global audience.
5 min
Hard work, the ability to stay focused, motivated, and keep grinding away. That feeling that gets you out there on the days where you simply don't feel like it! Is it a mindset, a work ethic, something you are born with, or something you can learn?
4 min
This wasn’t just a moment. It was the moment Taktika announced itself to the world.
4 min
How do you describe something that completely captures your attention and your energy? You dream about it, you think about it all day long, you study it by watching YouTube, you plan your vacations and your social life around it, you dream about your next match, and you replay the…
4 min
At the Alpine Hexagon Cup 2025, the sport’s Spanish-Argentine heritage merges with emerging markets like the US, UK, France, and beyond. Celebrity owners, brand showcases, and high-profile networking and investment shape a vibrant hub accelerating padel's global expansion, bridging tradition with its fast-growing new territories.
6 min
In an exclusive interview with our editor Daniel Alestrand, Jonathan Pierre, founder of Athlete's Blueprint, shares how his personal journey shaped a revolutionary approach to sports media. From heart condition to honest narratives, Pierre's vision is changing how we experience sports. Discover the power of authentic storytelling and the impact…
17 min
As padel continues its meteoric rise on the global sports stage, 2025 has become a pivotal year for consolidation and strategic growth in emerging markets. With the United States and India now at the forefront of the sport’s expansion, Cage 91 Co. contributors Ted Jacobs and Luc Landenberger take an…
7 min
"From padel shoes to padded jackets, as a fashion editor there’s a lot of cool brands that are making me hot under the collar right now."
6 min
Formula 1 had Drive to Survive, tennis gained fresh energy with Break Point—could the Hexagon Cup be the moment that transforms padel from a game people play into a sport the world watches?
5 min
Our editor Daniel Alestrand had the opportunity to interview PlaySight CEO and Co-Founder Chen Shachar, uncovering how AI is revolutionizing padel. From automated highlights to virtual coaching, PlaySight is transforming courts into digital playgrounds. Discover how this technology is enhancing performance, engagement, and profitability, shaping the future of padel for…
3 min
In an exclusive interview, Miami’s Coles family reveals how a casual invitation to play padel ignited a passion that’s now shaping the sport’s future in America. From Birgit, the “Momager” who fell in love with padel “in 30 seconds,” to her son Mateo, who traded horseback riding for a top-30…
16 min
If 2024 was a transformative year for the sport across the world’s developing padel economies, then prepare for a further gear shift - and then some - in 2025. With eyes focussed on emerging markets such as the United States and India, Cage 91 Co. contributors Ted Jacobs and Luc…
3 min
Krü Padel by Taktika debuts at the Hexagon Cup on January 29, 2025. Led by world No. 4 Federico Chingotto, this star-studded team blends expertise and innovation, poised to shake up the padel world. Game on!
18 min
As padel continues its meteoric rise on the global sports stage, 2025 has become a pivotal year for consolidation and strategic growth in emerging markets. With the United States and India now at the forefront of the sport’s expansion, Cage 91 Co. contributors Ted Jacobs (Syracuse University, USA) and Luc…
3 min
In its second edition, the Hexagon Cup attracts star players, celebrity owners, and global fans. With top-level matches from day one, unique team formats, and world-class production, DAZN’s free worldwide broadcasts (except in the U.S.) ensure professional padel’s growth, reach, and even greater global popularity.
6 min
In a compelling article by Sebastian Brokmann, the game-changing partnership between padel legend Willy Lahoz and Balwin Padel takes center stage. This collaboration aims to revolutionize padel in South Africa, bringing world-class expertise to the country’s courts. Brokmann’s piece delves into how this union is set to transform the sport’s…
17 min
If 2024 was a transformative year for the sport across the world’s developing padel economies, then prepare for a further gear shift - and then some - in 2025. With eyes focussed on emerging markets such as the United States and India, Cage 91 Co. contributors Ted Jacobs and Luc…
3 min
The United States’ largest padel-focused investment firm, Taktika Equity, has today announced a partnership with the fast-growing multimedia company, Cage 91 Co., to bring unparalleled coverage to the world’s fastest-growing sport.
4 min
As a padel player, do you remember your first time stepping onto the court? The excitement of trying something new, the thrill of learning the game, and the curiosity of how to get started. You might have had a friend who guided you, or maybe you simply joined a game…
21 min
Exclusive for Cage Members: Meet the Mavericks of Padel. In this premium article, Ted Jacobs and Luc Landenberger unveil 20 of the top 100 influencers shaping the New Padel World. These visionaries are driving the sport's explosive growth globally, setting trends, and breaking boundaries. Accessible exclusively to Cage Members, this…
2 min
Join the RacquetX Pitch Competition to showcase racquet sports innovations, receive expert feedback, and connect with leading judges. Winners earn a turnkey 10×10 booth at RacquetX 2026, VIP passes, and investor introductions.
5 min
When it comes to my new padel obsession, I feel the ball is most definitely in my court. With each game, I’m reminded of why padel is winning hearts worldwide—and I can’t wait to see where this journey takes me next.
5 min
Playtomic, led by CCO Pablo Carro, is expanding rapidly into the US, driven by padel’s global momentum. Their tech-forward approach revolutionizes court bookings and amateur competitions, potentially bridging padel and tennis. Carro envisions padel’s cultural breakthrough, with iconic collaborations and innovative new digital solutions worldwide.
3 min
Entrepreneur Andi Neugarten-Maio launches the first U.S. women’s padel league in Miami, aiming to elevate female players, community, and the sport’s visibility. Led by 6LoveSports, this groundbreaking league fosters competition, belonging, and growth, setting a pioneering model for women’s padel nationwide, signaling a bold future.
5 min
RacquetX returns to Miami in March 2025, uniting the global racquet sports industry—tennis, pickleball, padel, squash, table tennis—for innovation, competition, and networking. Led by visionary CEO Robyn Duda, it expands inclusive experiences, showcases technologies, and fosters community. Expect groundbreaking talks, interactive demos, and investment opportunities.
4 min
St. Stephen’s Episcopal School in Austin, Texas, became the first U.S. middle and high school to install padel courts, introducing the fast-growing sport to students. Spearheaded by Subu Jayaram and backed by community donors, the initiative aims to inspire youth participation and nationwide adoption.
4 min
Padel’s popularity is soaring among elite athletes, including footballers like Lionel Messi and Formula 1 drivers like Carlos Sainz. Loved for its accessibility, competitiveness, and fitness benefits, padel has become a favorite pastime, with players even installing private courts and investing in the sport’s growth.
4 min
Mindspring Padel, led by Craig Thompson, bridges tennis and padel with a unique, risk-free model that revitalizes clubs, boosts memberships, and fosters synergy between the sports. Their vision promotes collaboration, growth, and connection, emphasizing presence and opportunity for clubs and players alike.
3 min
Padel in the UK is a relatively new enthusiasm - especially at a university level. As Durham takes the lead in pioneering the largest University Padel Society in the UK, with an astounding 275 members, a new outlook in the sport emerges: accessibility
3 min
The Philippine Padel Association (PPA) proudly announces the successful conclusion of the FIP RISE Manila by BENCH Active, the first-ever International Padel Federation (FIP) sanctioned tournament held in the Philippines.
5 min
Professional padel is evolving rapidly, with various tours competing for prominence. Premier Padel offers global prestige and top-tier events like the Finals. A1 Padel stands out for its red courts, while Pro Padel League emphasizes team competition. However, the Hexagon Cup, blending star players, iconic owners, and affordability, emerges as…
5 min
Professional padel is evolving rapidly, with various tours competing for prominence. Premier Padel offers global prestige and top-tier events like the Finals. A1 Padel stands out for its red courts, while Pro Padel League emphasizes team competition. However, the Hexagon Cup, blending star players, iconic owners, and affordability, emerges as…
3 min
Cage 91 is thrilled to partner with Holly Frazier, creator of Padel With Holly. Known for promoting inclusivity and community, Holly inspires women in padel by showcasing the sport's accessible and social side. Together, they aim to grow the padel community further.
3 min
Club Águilas, founded by Cage 91’s Ben Nichols and a soon-to-be-announced partner, curates an exclusive list of elite padel resorts worldwide, granting the prestigious “Eagles Wings” to unique, memorable locations. Inspired by the “Michelin Star” concept, Club Águilas aims to elevate padel tourism through aspiration and excellence.
3 min
Formula 1 driver Pierre Gasly and entrepreneur Loïc Féry have acquired 10 Padel, the eighth team in the 2025 Hexagon Cup, the premier professional padel tournament. Their shared passion for padel led to this venture, aiming to elevate the sport’s global presence, especially in France.
4 min
Alenna Dawn pioneered padel in the Philippines, founding its first club during the COVID-19 pandemic. She transformed attitudes toward outdoor sports and leads the Philippine Padel and Women’s Padel Associations. Despite challenges, she fosters gender equality and drives the sport's growth nationwide, including internationally.
7 min
The Anglo-American Padel Cup, debuting in May 2025 at Padel Haus Dumbo, revives the long-standing US-UK sporting rivalry on a new padel stage. Co-founders Bill Ullman and Ben Nichols aim to grow the sport and create a social, competitive event connecting enthusiasts from both nations.
4 min
The first Property+Padel event in London brought together leaders from the property and padel sectors to explore growth opportunities for the sport. Key discussions included strategic partnerships, site development through Proptech, and cross-continental trends, emphasizing padel's potential in real estate projects.
2 min
The Philippines will host its first-ever FIP RISE Manila, an international padel tournament, from November 13-17, 2024, at the Manila Padel Club. The event will feature top global players, marking a major milestone in the country's padel growth and international recognition.
4 min
Ben Hanley is driving efforts to popularize padel within the armed forces. His initiatives include founding Forces Padel, partnering with key figures and events like The Padel School and Hexagon Cup, and establishing international military clubs.
3 min
Playtomic is expanding into the U.S. padel market through partnerships with top-tier clubs in Florida and Texas. This move strengthens its global presence, aiming to enhance player experiences and grow padel communities. Playtomic’s expansion highlights the increasing significance of the U.S. padel market.
7 min
Rohit Grewal and Ben Nichols launched Property+Padel to unite the property and padel industries, addressing planning issues that hinder the sport's growth in the UK. Their B2B event aims to facilitate collaboration between landowners, public authorities, and padel operators, promoting the sport’s potential post-pandemic.
4 min
The inaugural US Open Padel Championships in New York marked a significant milestone for padel in the United States. Hosted at Padel Haus Dumbo, the event showcased top talent and highlighted New York's potential as a major padel market, setting the stage for the sport's future growth.
2 min
The Padel Directory is a comprehensive online platform for padel enthusiasts in the UK, offering club listings, event calendars, coaching resources, equipment reviews, and news. It connects players, clubs, and businesses, fostering community engagement and supporting the sport's growth nationwide.
4 min
WSB Sport and Padel Ventures have partnered to revolutionize padel in the UK by merging global expertise with local insight. With over 30 years of experience, they offer comprehensive services—from market analysis to court installation—helping investors overcome challenges and focus on managing successful padel clubs.
3 min
The University of Exeter has launched its first padel society, led by Aidan Du Preez and Guy Stoner. Joining the National University Padel League, it fields men's and women's teams. Members receive discounts, coaching, and access to events, including the "This Girl Can" initiative encouraging women's participation.
3 min
Chris Warren, founder of Rocks Lane Padel in London, is pioneering junior padel development in the UK. He self-funded young players' participation in the European Junior Padel Championships and is dedicated to making padel accessible for all, while positioning London as a global padel destination.
3 min
Lionel Messi and Kun Agüero just announced that they take ownership of the Hexagon Cup team Krü Padel!
2 min
Balwin Padel, a division of Balwin Properties, South Africa's largest sectional title developer, is set to make its international debut by hosting its first global tournament from 29 September to 6 October at the Clubhouse at Parallelweg, Beverwijk, Netherlands.
5 min
In the heart of the Balkans, Kosovo is turning heads—not just for its stunning landscapes or its cultural exports, but for its unexpected rise in the world of padel.
3 min
The US Open has long been etched into the annals of sporting history, representing the pinnacle of achievement for countless athletes. This year, padel players will have their opportunity to compete for this prestigious title in the iconic setting of New York City’s Padel Haus Dumbo.
3 min
The second edition of the tournament, to be held at the Madrid Arena from January 29th to February 2nd, 2025, will see the three-stripe brand introduced as the official racket of the competition.
6 min
Athletes are increasingly investing in padel, recognizing its growth potential, accessibility, and community spirit. High-profile investors like Eva Longoria, Andy Murray, and Daddy Yankee are driving padel's popularity, joining names like Messi, Nadal, and Beckham. The trend reflects a broader movement of athletes expanding their influence beyond the field into…
4 min
Premier Padel announces its expansion to the U.S. in 2025, following a successful first half of 2024 with 14 global tournaments, record attendance, and strategic partnerships. The tour aims to grow padel's popularity in North America and strengthen its global presence with new fan engagement initiatives and official merchandise.
6 min
Brisas Padel redefines the country club experience in the Hamptons. Combining padel, pottery, and wellness, it offers a relaxed, bohemian atmosphere, diverging from traditional club norms. With minimalist design and creative offerings, Brisas has quickly become a unique, vibrant community hub.
7 min
David Gustadt is transforming a former Philadelphia power station into "Ballers at The Battery," a social sports hub featuring padel, pickleball, and more. Ballers aims to blend nostalgia and modern amenities, promoting community engagement through sports.
4 min
Davy Sanh, a former tennis prodigy, is pioneering padel in Singapore with Pop Padel, set to open in 2024. Inspired by Bali's padel scene, he's building a premier facility and fostering community through Padelistas. His vision includes forming a Singapore Padel Federation and aiming for Olympic recognition.
5 min
Here, we explore iconic sports commercials, highlighting the power of storytelling in creating cultural moments and building athlete legends. It questions what padel needs—star players and unique, narrative-driven ads—to achieve iconic status in sports advertising.
4 min
Emerging markets like the U.S., Germany, the Middle East, Asia, and Africa are poised for a padel boom. While challenges like regulations and infrastructure remain, these regions hold immense potential. As padel spreads globally, these areas will play a key role in shaping the sport's future.
3 min
Padel is taking the world by storm, with Europe at the forefront and over 2,500 new clubs opening in 2023 alone. Despite challenges like regulations and real estate costs, technology and professional leagues are fueling padel’s rise. The sport’s future? It’s just getting started.
3 min
Houman Ashrafzadeh's Padium redefines the UK padel scene with a premium club in Canary Wharf, tailored to the high standards of local professionals. Offering top-tier facilities, extended hours, and thoughtful amenities, Padium elevates the padel experience, blending sport, comfort, and social interaction for a truly unique venue.
3 min
Soul Padel aims to transform underused spaces into community padel courts, starting with partnerships with Decathlon in the UK. Their mission is to make padel accessible, fostering community and promoting physical and mental health. With plans for 250 courts in five years, they’re redefining the sport’s presence.
6 min
Erin brought padel to the Outback, establishing Sol Padel in Albury after living in Spain. Despite challenges, her club has thrived, inspiring others to explore padel in AUS. With hopes for padel's inclusion in the Brisbane 2032 Olympics, Erin navigates the complexities of promoting the sport within Tennis Australia's framework.
3 min
The 17th World Championships of padel by the International Federation of Padel (FIP) will be held at the Khalifa International Tennis and Squash Complex in Doha, Qatar from October 28 to November 2, 2024. Sixteen national teams will compete, and the event highlights Qatar's top-tier facilities and growing padel popularity.
2 min
Padel is booming in the UAE, captivating locals and expats alike. The Portas Consulting report highlights this growth and outlines strategies for sustaining it. As the market matures, innovation and strategic planning are key to maintaining the UAE’s status as a global padel hub.
2 min
Hong Kong Padel+, founded by the Yu family and coach Sebastien Ortega, brings padel to the heart of Hong Kong. In partnership with Swire Properties, they launched a popup padel court in Taikoo Place, making it the first of its kind downtown, bringing padel to HK.
5 min
William Wallich combines high-end carbon fiber and meticulous craftsmanship to create Wallich Padel rackets, paralleling Koenigsegg's automotive prowess. Starting from his garage, his durable, high-performance rackets now garner global acclaim, remaining exclusive through limited, handcrafted production.
1 min
Join the Padel World Summit in Malaga from May 21-23, 2024. This event will feature over 40 sessions with leading figures in padel, offering insights and networking opportunities for professionals and enthusiasts alike. Don't miss this chance to make some global connects.
Do you have a padel story to share? Are you privy to behind-the-scenes action that needs to be shared? We’re listening! Join our community of contributors and let your story be heard. Reach out to us and make an impact. Contact us today!
What is the New Padel World? A phrase first coined by one of our Founders, think of the New Padel World as you might think of a good new world wine. The Old Padel World comprises the Spains’, the Argentinas’ and the Mexicos’. Just like an old world fine Bordeaux wine from France or Chianti from Italy, they are the powerhouse, established padel nations that the rest of the world can learn from.
The New Padel World, meanwhile, represents - just like a punchy, new world Aussie chardonnay or New Zealand Cabernet Sauvignon - the bold new, padel upstart nations forging their own path all these years later. The nations that, while fashionably late to the party, are fast-becoming the beating heart of the party.
And at Cage 91 Co., our mission is to bring you the captivating stories of this sport across the New Padel World. Through human interest stories, travel reviews, in-depth analysis, spotlight features and in-depth insights, we highlight the frontrunners shaping the sport today and help you forge your own picture of padel’s identity.
Become a member today and stay ahead in the game. Sign up now to never miss a beat!