Padel 100 and Playtomic Announce Strategic Partnership to Support Padel in Ireland

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Padel 100, Ireland’s leading padel infrastructure provider, has taken the next steps in its nationwide expansion by forging a strategic partnership with Playtomic.

Playtomic, the world’s largest community for racquet sports players and leading booking platform, will manage Padel 100’s rapidly growing network of padel courts. The company’s state-of-the-art software will be implemented across 140 courts spanning 60 nationwide locations, emphasising the scale of Playtomic’s impact in centralising padel organisation in Ireland. Padel 100’s structures will benefit from Playtomic’s seamless booking system, club management advice and player engagement techniques, allowing for a greater community feel in what is already an expanding padel ecosystem.

With over ten sites already undergoing installation for projected launch in September 2025, Playtomic and Padel 100 are wasting no time in collaborating to improve the accessibility of padel in Ireland. Central locations such as Cork, Longford and Dublin will be some of the first to experience Playtomic’s features, with players able to use the brand’s socially-oriented level-based matchmaking and real-time booking updates to streamline their organisation of matches. Ben Keohane, Founder of Padel 100, has lauded the value of this partnership from both organisational and performance-based perspectives. Keohane mentions that Playtomic are a “trusted, proven platform” that will offer invaluable support as Padel 100 looks to scale up its operations. He also stresses the importance of the partnership’s player-first emphasis, with Playtomic’s technology helping to deliver “a premium user experience across all our venues”.

Cork, Longford and Dublin will be some of the first to experience Playtomic’s features, with players able to use the brand’s socially-oriented level-based matchmaking and real-time booking updates

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Playtomic’s global mission – to grow racquet sports by making them more accessible and connected – aligns perfectly with Padel 100’s aspirations in Ireland. With its goal of installing over 150 community-focused padel courts across the country, Padel 100’s partnership looks to have significant benefits for both parties involved. Playtomic’s founder, Pablo Carro, shares this sentiment, citing that he and Playtomic were “proud to support their (Padel 100’s) expansion with technology that enhances the playing experience for every club and player”. Playtomic’s strategic nous – with experience in over 60 countries across 6,000 partner clubs worldwide – will provide the perfect platform for Padel 100 to consolidate its position as Ireland’s leading padel infrastructure provider.

Playtomic’s global mission – to grow racquet sports by making them more accessible and connected – aligns perfectly with Padel 100’s aspirations in Ireland

This partnership is a statement of intent from Ireland’s padel community and represents the growing force that the sport possesses as it continues to grow nationally. Padel 100’s infrastructural expertise, combined with Playtomic’s groundbreaking technology, will set the tone for continued expansion in Ireland and communicate an exciting period for the sport on a national scale.