What is the New Padel World? A phrase first coined by one of our Founders, Ben, think of the New Padel World as you might think of a good new world wine: a bold, brave new version of padel joining the established world order.
The Old Padel World comprises the Spains’, the Argentinas’ and the Mexicos’. Just like an old world fine Bordeaux wine from France or an earthy Chianti from Italy, they are the powerhouse, established padel nations that shine a light for the rest of the world.
The New Padel World, meanwhile, represents – just like a punchy, new world Aussie Chardonnay or New Zealand Cabernet Sauvignon – the bold new, padel upstart nations forging their own path all these years later. The nations that, while fashionably late to the party, are fast-becoming the beating heart of the party.
If Spain, Mexico, Argentina, Brazil and Italy represent the Old Padel World, then it’s the USA, UK, Canada, Saudi Arabia, South Africa and Singapore that represent the New Padel World. At Cage 91 Co., our mission is to bring you the captivating stories of this sport across the New Padel World. Through news, human interest stories, travel reviews, spotlight features and in-depth insights, we highlight the frontrunners shaping the sport today and help you forge your own picture of this distinct sport we call padel.