Cage 91 is excited to announce a partnership with renowned padel influencer: Holly Brazier, or as many people know her as Padel With Holly.
Holly Brazier, a London-based software engineer by day, discovered the sport of padel just a year ago and has since transformed her passion into a platform for inclusivity and community. Just six months after starting to play, she launched Padel With Holly, a page dedicated to making padel accessible and enjoyable for all. A former competitive junior hockey player (field), Holly’s journey from player to content creator has been fueled by her desire to bring more women into the sport and emphasize padel’s inclusive nature.
With a background in software engineering, Holly came to padel for an escape from her day job, finding joy in learning and playing the sport. She took her passion a step further by enrolling in an instructor’s course to deepen her knowledge. “The purpose was to keep myself accountable once I had started to start an instructors course, Padel MBA,” she explains. “The page since creating it has grown more and more.” What started as a personal commitment quickly evolved into a larger initiative.
Initially, content creation wasn’t Holly’s primary goal; her focus was on enjoying and mastering the sport for herself. “In no way, shape, or form was it for content creating,” she says. However, as Padel With Holly grew, so did Holly’s role as a voice in the padel community. “I’m now content creating more than I have ever coached,” she notes, emphasizing the organic evolution of her platform and its impact on others.
A unique aspect of Padel With Holly is her approach to content, as she emphasizes that padel should be more about enjoyment and accessibility rather than just competition. “We want to see the people who are messing up shots every now and then…make it less about the competitive side of padel but rather this is a very inclusive sport, so why not give it a go.” This down-to-earth approach resonates with her audience, offering a refreshing contrast to more competitive content seen in the padel world and overall sports social landscape.
One of Holly’s missions with Padel With Holly is to foster inclusivity and empower women interested in the sport, as often when going to play she notes being “the only woman on the court”. By showcasing women in padel, Holly hopes to “champion the sport among women and try and gain more following.”
Another fundamental part of padel that the Briton believes isn’t highlighted enough is the community aspect. Brazier is enthusiastic about the social benefits of the sport and frequently points to the importance of padel clubs emerging across the UK. “One thing that’s great in the UK [is that] we’re seeing a lot of clubs pop up,” she says, noting that these spaces are more than just places to play—they provide a social and wellness-centered experience.
“They provide more outside of padel, the wellness and social aspect. That’s where the community aspect really comes in.”
Brazier’s efforts to create a supportive and inclusive padel community have resonated with her followers, who appreciate her emphasis on community over competition. Her platform is a space where players can connect, learn, and celebrate the joy of the game together. As her platform grows, Holly’s vision for Padel With Holly expands, and, most recently, she has partnered with Cage 91 Co-Founder Ben Nichols for their first Padel Journey content collaboration. She continues to inspire others to take up padel, especially women, and aims to highlight the sport’s accessibility. Brazier’s commitment to creating relatable content and her passion for fostering community have positioned Padel With Holly as a significant voice in the padel world.
