Barcelona, May 28, 2025: A bold new chapter is being written for amateur padel as two powerhouses of the sport – Hexagon Cup and Playtomic – have announced a strategic partnership to elevate grassroots participation to global prominence, signifying a bold new chapter for amateur padel. “Road to Hexagon” is a team-based international competition that will serve as the flagship of the LAPI League, with the initiative offering amateur players an unprecedented opportunity to engage with the professional world.
The collaboration merges Hexagon’s innovative tournament format and fan-first philosophy with Playtomic’s leading technology and deep user base. The result is a reimagined amateur league that promises to deliver competition, access, experience, and community.
Bridging the Gap Between Amateur and Elite
The winners of this new format will earn a once-in-a-lifetime experience at the Hexagon Cup 2026; More than just trophies or rankings are on offer, as this reward includes behind-the-scenes access, training on professional courts, and time spent with the sport’s top players and teams. Road to Hexagon conveys a simple but ambitious goal: to give amateur players the chance to feel part of something much bigger.
“Padel needs bridges between grassroots players and the elite,” the project’s promoters said. “We want amateur players to feel part of something big. The Road to Hexagon is their path to the top.” The competition is expected to expand to new markets, including the United Kingdom and South Africa, reinforcing amateur padel’s growth trajectory and global potential.
A Reinforced LAPI League
The well-established LAPI League – the largest amateur team padel competition – will deliver the Road to Hexagon competition package. LAPI’s reputation for innovation, inclusivity, and player experience has been unwavering since its founding seven years ago in Valladolid, and its involvement communicates the quality of play and experience that will be present throughout the competition.
With this partnership, LAPI moves into a new phase of expansion. According to Borja Alcalde, director of the LAPI League, this project marks a key step forward in the League’s three primary ambitions: internationalisation, expansion, and player experience. Alcalde emphasises how this union of three major players – Hexagon Cup, Playtomic, and LAPI – represents a leap forward in the professionalisation of amateur padel.
Powered by Technology, Inspired by the Fans
Playtomic’s support provides crucial infrastructure as the backbone of the new initiative. Its platform serves more than 3 million players across over 6,000 clubs in 60+ countries. The involvement of the world’s largest digital community for racket sport ensures that Road to Hexagon can deliver a high-quality experience for participants while scaling efficiently.
Pedro Clavería, founder of Playtomic, stresses, “This partnership reflects our commitment to making padel an increasingly fun and accessible experience. Connecting amateur players with an elite competition like the Hexagon Cup not only inspires but also reinforces our purpose: to make padel accessible at all levels and around the world.”
Playtomic’s easy-to-use booking app and software tools for clubs provide the backbone for seamless management of leagues, games, and community engagement, vital features for a league such as Road to Hexagon.
“Connecting amateur players with an elite competition like the Hexagon Cup not only inspires but also reinforces our purpose: to make padel accessible at all levels and around the world.”
For the Fans, Players, and the Game
The Road to Hexagon is a natural extension of the Hexagon Cup’s core mission: to revolutionise the sport through accessibility and innovation. Held in 2025 at the Madrid Arena, the tournament has become a global benchmark in padel, blending high-performance play with entertainment and fan engagement.
Under the slogan “For the Fans. For the Players. For the Game.”, the Hexagon Cup has featured stars such as Sergio “Kun” Agüero, Leo Messi, Eva Longoria, and Rafa Nadal, whose academy fields a competing team. The event’s unique format – featuring men’s, women’s, and Next Gen categories – has attracted millions and broken attendance records in just two editions.
Astrid Thams, Commercial Managing Director of Hexagon Cup, stresses that the Road to Hexagon’s accessibility is one of its greatest strengths: “We want fans to not only see the spectacle but also experience it from the inside… Road to Hexagon was born with that spirit: to make padel a more accessible, exciting, and participatory sport for everyone.”
Looking Ahead
As more details about the tournament and its accompanying experience are set to be revealed in the coming weeks, the Road to Hexagon is already underway, promising a new era where amateur padel is no longer on the sidelines.
With Playtomic’s technological edge, Hexagon Cup’s star power, and LAPI’s proven player-first ethos, this partnership is poised to redefine what it means to play, follow, and love padel – from local courts to the global stage.
