In a compelling article by Sebastian Brokmann, the game-changing partnership between padel legend Willy Lahoz and Balwin Padel takes center stage. This collaboration aims to revolutionize padel in South Africa, bringing world-class expertise to the country’s courts. Brokmann’s piece delves into how this union is set to transform the sport’s landscape, foster community engagement, and potentially unearth future padel stars. Read on to discover the strategic vision behind this partnership and its potential to position South Africa as a new global hub for padel.
When Willy Lahoz, a two-time World Champion, four-time Spanish National Champion, and one of the most revered figures in padel, joined Balwin Padel, it marked a transformative moment for the sport in South Africa. Mariano Amat, former coach of world number one players Galán and Lebrón, recognizes Lahoz as possessing “the best technique the game has ever seen.” This accolade speaks volumes about the talent and dedication he brings to the court. His move to South Africa is not just a milestone in his illustrious career; it represents a pivotal step for the growth of padel in the region. Since his arrival in South Africa in February, Willy Lahoz (53) has already won nine tournaments in his first year, competing against the country’s top players—many of whom are in their 20s and at the peak of their physical prime. These victories highlight not only his timeless skill, strategic mastery, and extraordinary technique but also his unwavering passion and dedication to advancing the sport in South Africa. In 2015, Lahoz made history by winning the La Palma World Padel Tour (WPT) event alongside Fernando Belasteguín (Bela) at the age of 43, becoming the oldest player ever to win a WPT event. This remarkable achievement cemented his legendary status in the world of padel.
The Business Strategy
Balwin Padel, a division of Balwin Properties—Africa’s largest sectional title property developer—is at the forefront of promoting padel in South Africa. With a robust infrastructure and a vision to create vibrant padel communities, Balwin Padel is uniquely positioned to grow the sport. Growing up in the Netherlands, I was fortunate to witness the legendary Johan Cruyff redefine football. Cruyff pioneered the concept of Total Football, first at Ajax and later at Barcelona, where he laid the groundwork for the iconic Tiki-Taka style. Under his guidance, some of the greatest players flourished, including Marco van Basten, Dennis Bergkamp, Ruud Gullit, Pep Guardiola, and Romário. Cruyff wasn’t just a footballer; he was a visionary who transformed the way the game was played and understood. As a coach and later as an ambassador for the sport, Cruyff introduced a level of innovation that redefined football both on and off the field. His charisma and ability to see the bigger picture elevated him to an almost mythical status. Cruyff didn’t just win games; he taught us how sport could build legacies and foster community. When I see Willy Lahoz stepping into the South African padel scene, I am reminded of Cruyff’s transformative impact. Lahoz has the potential to elevate padel in a similar way—by bringing unparalleled expertise, a wealth of experience, and an undeniable charisma that inspires players and communities alike.
In August 2023, I invited Willy Lahoz to play a pro-am tournament with me at the Killarney Country Club in Johannesburg. The next day, we conducted a Padel Clinic for Balwin Properties management. Following the clinic, Steve Brookes, founder and CEO of Balwin Properties, sent a heartfelt thank-you letter to Willy and me. In his note, he expressed gratitude for the energy and professionalism we brought to the event, emphasizing how the clinic had motivated and inspired the entire management team. Steve’s message reaffirmed the significant role padel can play in building connections and fostering a sense of community within South African estates.
The Impact of Player-Ambassadors
The role of player-ambassadors in the growth of padel cannot be overstated. Balwin Padel’s collaboration with Willy Lahoz reflects a broader business strategy that recognizes the power of authentic representation. Lahoz’s involvement transcends the court; he serves as a coach, mentor, and figurehead, bringing unmatched expertise and credibility to the table. This approach aligns with trends in other emerging markets, where top players have been instrumental in popularizing padel. Player-ambassadors like Lahoz lend authenticity to the sport’s narrative while creating international connections that amplify its reach. His presence at Balwin Padel is not merely a marketing move; it’s a strategic effort to position padel as a cornerstone of South Africa’s sporting culture.
Lahoz’s Career and Coaching Expertise
Willy Lahoz’s career stands as a testament to his skill, resilience, and passion for the game. With achievements that include two World Championships, four Spanish National Championships, and a reputation as one of the best coaches globally, he defies conventional limits of age and continues to inspire players at all levels. His humility and kindness make him not just a legend but also an approachable figure who embodies the inclusive spirit of padel. As a coach, Lahoz’s technical expertise is unparalleled. His ability to mentor players—from beginners to professionals—has made him a cornerstone of Balwin Padel’s mission. His reputation and dedication are setting new standards for coaching in South Africa and beyond.
Padel’s Business Expansion
The global rise of padel presents a unique opportunity for regions like South Africa. Emerging markets are ripe for the sport’s expansion, driven by accessible facilities, community-focused strategies, and partnerships with global icons like Lahoz. Balwin Padel is at the forefront of this movement, creating spaces where sport and lifestyle converge. By integrating padel into residential developments, Balwin Properties is not just building courts but also fostering a lifestyle that resonates with local and international audiences. This model positions South Africa as a new epicenter for padel, attracting attention from players and enthusiasts worldwide.
Closing Thought
Willy Lahoz’s move to Balwin Padel is more than a career milestone; it’s a statement about the future of padel. His leadership and expertise, combined with Balwin Padel’s vision, are paving the way for South Africa to become a global hub for the sport. Reflecting on Johan Cruyff’s transformative impact on football, I see a similar trajectory for Lahoz in padel. With legends like Lahoz leading the charge, the journey of padel in South Africa is just beginning—and the possibilities are boundless.
One of the greatest opportunities in life is the chance to learn from legends. Their experience, insights, and vision provide invaluable lessons that can inspire and shape the next generation. Willy Lahoz, with his unmatched skill, humility, and dedication, is not just a symbol of excellence but a teacher whose legacy will guide padel’s growth in South Africa. Lahoz is committed to training players of all levels, including the best in the country, preparing them for South Africa’s first World Cup and the Olympic stage. Through his influence, Balwin Padel is ensuring that the sport not only grows but thrives, creating a foundation for future players, coaches, and enthusiasts to build upon.
